Our Commitment To Privacy

At Char-Broil Europe GmbH, Paul-Dessau-Str 8, Quartier O - 4.OG, 22761 Hamburg, Germany (“Char-Broil”) we respect the privacy of our online users. Char-Broil is the data controller of your personal data that is collected as specified below.

We strive to safeguard any personal information you provide to us. The goal of this Privacy Notice is to inform you about the types of information (including personal data) that we may gather or collect from you in connection with your use of this website (“Website”). The Privacy Notice is also intended to explain the conditions under which we use and disclose that information, and your rights in relation to that information.

Changes to the Privacy Notice are discussed at the end of this document. Each time you use the Website, however, the current version of this Privacy Notice will apply. Accordingly, each time you use the Website you should check the date of this Privacy Notice (which appears at the end of the document) and review any changes since the last time you used the site.

Your Personal Information

Char-Broil’s primary goal in collecting personal information is to provide a relevant, enjoyable, and personalized website experience. Your data also helps us develop better products and services to meet your needs, customize communications to match your preferences, and help you complete online activities and transactions with Char-Broil.

Information You Provide

In order to interact with the Website, you may be asked to provide certain personally identifiable information to us such as your name, mailing address, e-mail address, and phone number. Additional information may be required for specific activities such as when registering your Char-Broil product: you will be asked to provide product information such as model and serial number, purchase date, price, retailer name, and proof of purchase.

We request only the information reasonably necessary to provide our goods and services. You can choose not to provide this information but then you might not be able to participate in some of our services or offerings.

Information We Collect

In general, and unless you register your product with us, you can use this Website without giving us any personal information. We use common internet technologies such as cookies and beacons to ensure the integrity of our site and to customize portions of the site for you. Additionally, we contract with third party service providers (collectively Char-Broil and its third party services providers “We”) which may also set cookies and beacons, including persistent cookies.


Cookies are small pieces of information stored by your browser on your computer's hard drive at a web site's request. We use cookies to track the pages you visit during each session on our Website, both to help us improve your experience and to help us understand how our Website is being used. Char-Broil cookies do not contain any personal information, but are used primarily as follows:

  1. to remember your country and language preferences;
  2. to help keep track of temporary information such as downloaded recipes;
  3. to help us understand the size of our audience and traffic patterns;
  4. to collect and record information about what you viewed on our website;
  5. to manage and present site information appropriate for your browser and deliver information specific to your interests.
Web Beacons:

We also place small "tracker gifs" or "beacons" on many of the pages on our Website. We use these beacons, in connection with cookies, to collect non-personal data on the usage of our site including, but not limited to, the date and time of the visit, the pages visited, the referring web page, the type of browser (e.g., Internet Explorer, Firefox, etc.), the type of operating system (e.g., Windows, Mac, etc.), the domain name of Internet service providers, and other non-personal information included in GOOGLE Analytics. This information is collected about thousands of site visits and analyzed as a whole, in aggregate. Web beacons are not used to access or store your personal information.

Use of Google Analytics:

This Website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses "cookies" which are text files placed on your computer to help the website analyse how you use the site. The information generated by the cookies about your use of this website is transmitted to and stored on a Google server in the United States. IP anonymization is activated on this website, and Google will within member states of the European Union and other contracting states to the Agreement on the European Economic Area shorten your IP address prior to transmission. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and shortened there. On behalf of the website operator, Google will use this information for the purpose of evaluating your use of the website, compiling reports about website activities and providing other services associated with the use of the website and the Internet to the website operator. Google will not join the IP address transmitted by your browser within the frame of Google Analytics with any other data held by Google. You may prevent cookies from being stored by selecting the respective settings on your browser, however, please note that, in this case, you may not be able to use all the functions of this website. In addition to that, you may prevent Google from collecting the data generated by the cookies and related to your use of the website (including your IP address) as well as from processing such data by downloading and installing the browser plug-in available at http://tools.google.com/dlpage/gaoptout.

Further information on the terms of use or privacy policy can be found at:
http://www.google.com/analytics/terms/ or

Please note that Google Analytics has been extended by the code "gat._anonymizeIp();" to ensure an anonymized collection of IP addresses ("IP masking").

Consent / Disabling Cookies and Beacons:

Session cookies We set expire and are deleted when you leave the Website. If you are uncomfortable with the collection of information gathered through the use of persistent cookies and beacons, you should disable these features through your browser preferences before accessing the Website; however, please understand this may limit the performance, functionality, and relevance of your experience on the Website. Your browser documentation should provide specific procedures for disabling cookie and beacon support.

IP Address:

We analyze shortened IP addresses in aggregate for system administration purposes and to gather broad demographic information about our visitors. We do not link IP addresses to your computer's User ID.

Using Your Information / What do we do with the Information we collect

Char-Broil only uses your personal information to conduct business with you and for legitimate business purposes of Char-Boil. We use your information for the following purposes:

  1. communicating with you where you have submitted a query to us
  2. sending surveys
  3. registering products
  4. performance of warranty claims and rights
  5. safety notices

This personal information is not publicly disclosed or displayed.

Char-Broil also uses this personal information to provide you with information related to the products or services you registered with us, to better understand your needs and interests, to improve our service and to personalize communications and your web experience, always provided you have given your explicit consent, where required by statutory law (e.g. when we send marketing e-mails to you).

Sharing Your Information

Your personally identifiable information will not be rented or sold to any third party. European privacy law permits the export of personal data to other countries subject to the provision of adequate levels of protection for the processing of such personal data. We will ensure that transfers outside the EEA are subject to adequate safeguard as data protection standards in those countries may differ from those in the EEA. Char-Broil may share your personal information as follows:

  1. Companies who work on our behalf: Char-Broil contracts with other companies to perform business support functions on our behalf, which may involve limited access to your personal information. Char-Broil requires these companies to use the information only to provide the contracted services; they are prohibited from transferring the information to another party except as needed to provide those services. Some examples of these business support functions include email delivery, customer survey execution, customer support, purchasing trends, retargeting and remarketing.
  2. Parent Corporation: W.C. Bradley Co. is the parent corporation to Char-Broil Europe GmbH, located in the US.
  3. Business Transfers: Char-Broil reserves the right, under consideration of statutory law, to disclose or transfer your personal information in connection with the sale or transfer of all or a portion of our business or assets.
  4. Law Enforcement: We may disclose your personal data in response to a court order, or a request for cooperation from a law enforcement or other government agency, to establish or exercise its legal rights, to defend legal claims, or as otherwise required or permitted by applicable laws and/or regulations.

Other than as set out above, we will not transfer, disclose, sell, distribute or lease your personal information to third parties unless we have your permission to do so or are otherwise required or permitted to do so by law.

Protecting Your Information / Location of Your Information

Char-Broil implements a variety of administrative, managerial, and technical security measures to help protect your personal information. While we strive to protect your personal information, you should safeguard and take steps to protect yourself on the Internet. Char-Broil disclaims any liability for security breaches related to the Website and makes no warranty for the security of personal information disclosed on the Website.

Your personal data will solely be hosted on servers in Germany.

Outside Links

The Website contains links to and from other websites and Char-Broil is not responsible for the privacy practices of those websites. Char-Broil encourages you to ascertain the privacy practices of those websites before you supply personally identifiable information.

Keeping Your Information Accurate

If you are a registered user of the Website, you can review and update your profile using your user name and password. You also have the option of sending postal mail to the address noted in the "How to Reach Us" section below to request a change to your information or a copy of the personal information we have collected about you online. We will make every reasonable effort to make sure your requests are met. To protect your privacy, proof of identity is required.

How to Reach Us

If you have questions or concerns about your privacy when visiting the Char-Broil website, please contact us.

Reach us by postal mail:

Char-Broil Europe GmbH
Attn: Privacy Officer
Paul-Dessau-Str 8
Quartier O - 4.OG
22761 Hamburg


Changes to this Privacy Notice

Char-Broil reserves the right to modify this Privacy Notice from time to time. Any and all changes to the Website Privacy Notice will be reflected on this page and will apply only to information collected after such time as the revision takes effect. We encourage you to frequently check this page for any changes to our Privacy Notice.

This Privacy Notice is effective as of and was last updated on October 26, 2020.